Care Ranch Art Direction

This were the project specially design for blind and handicap people. A new art direction to show the freshness of fruits and vegetables with enjoyment. Simple fruits and vegetables illustration, using individual object to create union repetition and it become patterns. This way it has build up a strong art direction to support the whole brand identity. Mural design is important in this project too, illustration of groceries that brings out the art direction. Visuals itself could lead the handicaps, disabled people or their family members. Each section of the mural display different categories according to the position of groceries. Perspective and mock up design done by a partner: Lai Feng Yi

Care Ranch Art Direction
This were the project specially design for blind and handicap people. A new art direction to show the freshness of fruits and vegetables with enjoyment. Simple fruits and vegetables illustration, using individual object to create union repetition and it become patterns. This way it has build up a strong art direction to support the whole brand identity. 
Mural design is important in this project too, illustration of groceries that brings out the art direction. Visuals itself could lead the handicaps, disabled people or their family members. Each section of the mural display different categories according to the position of groceries. 

Perspective and mock up design done by a partner : Lai Feng Yi
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